Hi, I’m Amanda.

I began my career in architecture but quickly discovered my passion for user experience design. In both fields, I strive for refined simplicity, addressing real user needs while creating moments of delight.

By taking a holistic approach to design, combining problem-solving skills with empathy, I craft seamless experiences that drive user engagement and align with business objectives.

Experience

Jan 2022 - Present

2017 - 2021

London

UX Designer

Product Team

Identity Check, Age Verification, Sign-up Product, Cloud Wallet, Documentation, Marketing & Sales Assets:

Location

Title

Team

Projects

  • Led the end-to-end design process for a B2B2C identity and age verification solution, from user research and wireframing to prototyping and delivery, increasing user conversion from 31% to 78%.

  • Identified opportunities to streamline age verification using mobile network operator data, delivering user flows and high-fidelity prototypes that drove a 26% increase in completed age checks.

  • Collaborated with cross-functional teams (product, engineering, customer service, marketing, sales) to shape product strategy informed by research and analytics (PostHog, DataDog), boosting user adoption by 11%.

  • Applied inclusive design principles and WCAG AA standards to ensure accessibility for diverse user groups.

  • Created and maintained a scalable Design System in Figma to improve consistency and efficiency across products.

  • Delivered interactive prototypes to validate concepts and align stakeholders, accelerating decision-making and supporting commercial objectives.

  • Built an internal testing tool to support QA and product monitoring, increasing team efficiency.

  • Supported marketing and sales growth through asset creation and played a key role in a company-wide rebrand, contributing to strategy and multi-channel rollout.

  • Independently designed and delivered a Documentation Portal, improving customer self-service and reducing support load.

London

Architect

Before working as a UX Design, I worked nearly five years in architectural studios in London, where I took on key roles and proactive initiatives, including:

Location

Title

Projects

  • Led a multi-disciplinary design team through RIBA Stages 1-4 of an £8.5 million co-living space project in Woodberry Down, London, navigating local authority constraints to maximise unit viability.

  • Completed tender documentation and final building information modelling (BIM) for a multi-block residential development in Barnet, London, within a challenging four-month deadline.

  • Conducted code compliance evaluations for 230 flats, ensuring all regulatory requirements were met.

  • Coordinated the design team to achieve technical optimisation for a block of flats in St Albans, resulting in a 5% budget reduction while maintaining overall project viability.

Education

2020-21

UX Design

UX Design Certificate

Intensive, project-based course covering UX research, UI design, wireframing, prototyping, usability testing, and design thinking.

Field

Degree

Description

  • Completed end-to-end UX case studies, applying user-centred design principles and industry-standard tools (e.g. Figma, Adobe XD);

  • Conducted user research, competitor analysis, and usability testing to inform design decisions;

  • Designed and iterated on wireframes, interactive prototypes, and high-fidelity UI designs;

  • Collaborated with a mentor and industry professionals to develop real-world projects;

  • Developed a final portfolio-ready UX project, showcasing a full product design process.

2011-2016

Architecture

Single-Cycle Master’s Degree

A five-year integrated programme that directly awards a Master’s degree without a separate undergraduate phase. Equivalent to a combined Bachelor's and Master's degree, providing in-depth academic and professional training in Architecture.

Field

Degree

Description